Sponsorship and advertising opportunities are abundant. We expect 1,800 individuals will travel to Sacramento for this event. Interested in becoming a sponsor? Please contact [email protected].

Download and fill out the Ad Request Form


Large Program Book – 8.5 x 11 (portrait)

The large, spiral-bound book provides all attendees and sponsors an in-depth guide to assist in managing and enjoying their Bouchercon 2020 experience. In addition to features, profiles and nominees, the book includes the following:

  • Full-color design
  • Events and panel schedules
  • Information about official Bouchercon 2020 charity
  • Convention hotel floorplans
  • Booksellrs and vendors, and much more.

PRICING (all full-color):

  • Interior Full-Page: $1,500
  • Interior Half-Page: $750
  • Interior Quarter-Page: $375


  • Interior Full-Page: 7.25″ wide x 9.75″ tall (no bleed)
  • Interior Half-Page Horizontal: 7.25″ wide x 4.75″ tall (no bleed)
  • Interior Half-Page Vertical: 3.5″ wide x 9.75″ tall (no bleed)
  • Interior Quarter-Page: 3.5″ wide x 4.75″ tall (no bleed)

Small Pocket Guide – 5.5 x 4 (landscape)

The small, booklet conventiently fits in the badge holder and provides all attendees and sponsors an at-a-glance guide to Bouchercon 2020. The booklet will feature:

  • Full-color cover (both outside and inside)
  • Events and panel schedules
  • Convention hotel floorplans

Pricing (full-color):

  • Interior Full-Page: $600


  • Interior Full-Page: 5″ wide x 3.5″ tall (no bleed)


  • All ad files must be in CMYK (cyan, magenta, yellow and black) not RGB (red, green, blue) and no spot colors.
  • All fonts used in your ad must be outlined.
  • Submit files as PDF or JPEG or TIF @ 300 DPI
  • Do not supply your ad with crop marks, bleed marks, registration marks, color bars or page information.
  • For all submissions, please include subject of the ad (name of file if possible) and your contact information in case we have any questions or concerns about your files.

Final art for ads should be submitted to: ProgramBook[email protected]

If your file is very large (20MB+), please contact the above email address for alternative delivery options such as using Dropbox or Hightail.